They re-engineered the entire production plan: switching to shoot in locations with more favorable tax incentives shrinking the crew laying off makeup artists, visual-effects workers and extras. Pre-production was halted until the filmmakers could wrangle the cost down to a more manageable $215 million.īruckheimer and his longtime collaborators, director Gore Verbinski and Depp, with whom he launched “The Pirates of the Caribbean” franchise, made a number of clever financial and creative concessions to get the movie made. Finding himself already saddled with two other pricey productions - “John Carter” and “Oz the Great and Powerful” - he and boss Bob Iger balked at “The Lone Ranger’s” $260 million proposed budget as being too much for a movie based on a character unknown to Disney’s core audience of kids. “The Lone Ranger” didn’t actually begin shooting until 2011, when Cook’s successor, Rich Ross, was under pressure to deliver big hits. The battle to get the picture made was an expensive and arduous one that involved oversight by three different studio chiefs, from the time it was announced five years ago by former chairman Dick Cook until the five-month production wrapped under the watch of current chair Alan Horn. The producer and the studio that bankrolled the movie need auds to love it: The picture cost approximately $250 million to produce, and more than $150 million to market and distribute around the globe.
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